Rural women's activities related to electronic marketing in Qalyubia Governorate Case study

This study aims to recognize the properties of e-marketing from a respondent point of view, social media sites they browse or use to market their food products electronically, to determine the level of respondent on e-marketing activities for their food products,   to Recognize the problems faced by respondent when marketing their products electronically and their suggestions to overcome them. Qalyubiya governorate was selected to conduct this study. The study population included the total number of registered rural women and women browsers who are conducting e-marketing via the Facebook page of Toukh Market, which numbered 1,000 respondents at the time of the study.
The study was conducted on a purposive sample of 100 respondents (selected under conditions) representing 10% of the total, from those who are e-marketing their food products via the Facebook page of the Toukh Market and They agreed to participate in the study. data was collected through the personal interview questionnaire during December 2023 using a pre-tested questionnaire form and validated by submitting it to three specialized professors. Frequencies and percentages were used for data presentation and analysis.
 
The most important results were that:
- The most commercialized products were dairy products with weighted average (2.15), bird products (2.03) and fresh vegetables (1.96).
- Facebook is the most widely used app in rural Egyptian e-marketing, and is used by 83% of respondents in marketing all their products. Telegram was the least used app, used by 15% of respondents in marketing all their products, and 61% in marketing some of their products.
- 89% believe that e-marketing provides effort, 88% believe e-marketing saves costs compared to traditional methods.